BACKGROUND
Mondamin is traditional German Food Brand, founded in 1896. Their portfolio serves mainly binders and convenience desserts. Due to their binder relaunch in 2017, the clients ask about a logo update, what was my task then.
SOLUTION
With the new logo I tried to create a more clean and clear mark. I thought, that especially the icon on top needs a more visible approach. With the new logo ensemble Mondamin is a more quality driven and strong brand. The icon is really visible and directly related with Mondamin by adding the Mondamin M to it. The icon is now also usable without the big Mondamin typeface, which brings more freedom in usage.
Role: Freelance Designer | Agency: BrawandRieken Communications GmbH
see the Logo on pack: https://www.mondamin.de/produkte/kategorie/saucenbinder/3505
Final Logo
some stuff from the concept phase
