BACKGROUND
Adelholzener Ice Tea needed a younger stand out approach.
SOLUTION
Meet the Adelholzener ´A-Crew´– the coolest crew in the schoolyard.
Playing to foodiness in a unique way, I created three individual characters to represent the different flavours of the Ice Tea – Cheeky Citrus, Hip Hop Peach and Funky Forest Berries. The new design is lively, vibrant and gives endless possibilities for off pack applications.
Role: Concept, Design, Illustration | Agency: Landor Associates GmbH
