BACKGROUND
The Taste of northern germany.
Hansano is the Northern Dairy Farm. It has about 50 years of tradition.
The company asked BrawandRieken to create a new Packaging Design and bringing this northern tratdition to the dairy aisle.
Hansano is the Northern Dairy Farm. It has about 50 years of tradition.
The company asked BrawandRieken to create a new Packaging Design and bringing this northern tratdition to the dairy aisle.
SOLUTION
My Idea was to bring the northern german pattern to life.
By using the traditional blue-white stripes pattern, we´re directly connecting to northern germany and adding a modern twist to the whole dairy range. The design creates a strong shelf impact and a clear and easy navigation.
By using the traditional blue-white stripes pattern, we´re directly connecting to northern germany and adding a modern twist to the whole dairy range. The design creates a strong shelf impact and a clear and easy navigation.
The Client directly fell in Love with the approach > PITCH WINNER
Due to several internal issues, finally this winning design was sadly not implemented.
But I´m still proud
Due to several internal issues, finally this winning design was sadly not implemented.
But I´m still proud
Role: Conception & Design, Freelancer | Agency: BrawandRieken Communications
THE WINNING CONCEPT
CONCEPT 02
Playing with the milk and creating a milk landscape.
Playing with the milk and creating a milk landscape.
CONCEPT 03
Using a new landscape on Pack, in Style of typical northern illustrations (just concept Illustrations seen in scribbles), like e.g. the ones from former Illustrator Werner Schinko.
Using a new landscape on Pack, in Style of typical northern illustrations (just concept Illustrations seen in scribbles), like e.g. the ones from former Illustrator Werner Schinko.
