A 1700 year old traditional Bavarian water brand and fully owned by the Sisters of St. Vincent de Paul.
While at Landor, I have been the design lead for this client; taking care of a team of juniors, designers and freelancers, reviewing work, art directing shoots, ensuring the technical processes for realizing designs are successful and developing a solid relationship with the client.
In the conservative German FMCG market, my vision was to create a consistent and strong brand across the portfolio and generate new packaging design referencing the brand heritage while introducing more contemporary design solutions.
Role: Design Lead | Agency: Landor Associates GmbH
