Nut Bar
Background | The brand I worked for is THE known Muesli Bar Brand in Germany with over 30 years of experience. As an extension of their portfolio, corny planned a new premium nut bar with 70% of nuts. My task was to create revolutionary design ideas that could work under the corny umbrella but bringing a fresh touch to the shelf here in Germany. Timing two days from scratch to presentation.
Solution | As timing was short, I focussed on different approaches of premiumness to get into discussion with the client about the premiumness they wanted to dive into > Bold nutrition, qualitative transparency, impactful indulgence and iconic beauty.
Role | Concept and Design, Freelance
Agency | not mentioned, Hamburg
Role | Concept and Design, Freelance
Agency | not mentioned, Hamburg
