BACKGROUND
Since 1919 Danone stands for tradition in joghurt manufacturing and is known for high quality and an expertise in taste indulgence. Dany Sahne is one of the most known milk pudding brands in D/A/CH. To re-activate their business during winter, Danone asked us to take part in a pitch to create an overall range winter activation design…this idea has won.
SOLUTION
What do you relate with winter time? I thought about the cosy winter evenings with Brother Grimms fairy tales. This touch of nostalgia is just a part of this special season, for old and young, year after year. The cut-out illustration style combines modernity and nostalgia and creates a unique shelf impact.
Role: Concept, Design & Direction | Agency: Lothar Böhm Associates
Pitch winning Design
Final Designs on shelf
another draft, that I really liked
