Granini Innovation Drink Concept
Background | As part of an innovation process under the name "Dance on the volcano" I had to create design ideas.
Solution | Lively, vibrant, activating, creative.My job was to translate the feeling into a lemonade design. For me the design is spreading energy and has a bold standout. With a dip of artsyness it creates strong desire on shelf.
I still really like it, even, due to concept changes and more, a completely different design ends up on the shelf.
Role | Freelance Conception, Design, Illustration
Agency | Flaechenbrand Wiesbaden
Agency | Flaechenbrand Wiesbaden
