BACKGROUND
As the vegan trend was growing so much over the last years in Germany, in 2016 I was part of the creation process for a new brand called Noa. Noa is an approachable brand, fresh and even with the vegan in behind, it nurtures the yumminess – which is important when looking into the market of vegetarian and vegan food nowadays.
SOLUTION
With the new design, I created an open, lively and overall more lifestyle driven design approach that attracts, besides vegans, also flexitarians and vegetarians.
Role: Freelance Concept Logo, Packaging & Design | Agency: Flaechenbrand Supermarkenagentur Wiesbaden
Drafts
