BACKGROUND
A big global brewery asked Landor about a non alcoholic drink concept. This concept was abut activity through beta glucan. Beta glucan helps the body to improve the immune system. You feel more alive and strong again.
SOLUTION
I transfered the liveliness and activity into a pattern and played in on pack. By embossing the wheat from the bottle, the consumer also gets an sensual experience. Together with the simple logo the activity is purely clear.
Role: Idea, Logo, Packaging, Design | Agency: Landor Associates GmbH
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