BACKGROUND
St. Vincent Elixir has been distilled by the Sisters St. Vincent de Paul for more than 150 years. The secret formula of the liqueur contains 13 rare herbs and historically has been used as a potion to fight sickness as well as fatigue. St. Vincent Elixir cannot be bought in any shop or supermarket, but it is a special thank you present the Sisters give to friends and supporters of the convent.
SOLUTION
The design celebrates the 13 herbs as the central design element on pack telling the story of great distillery craftsmanship, originality and a multifaceted flavour profile. The new neck label design enables the Sisters to customize each bottle of St. Vincent Elixir with a handwritten note, which makes the present even more personal. The following page shows a selection of the alternative concepts.
Role: Concept & Design | Agency: Landor Associates GmbH
