BACKGROUND
Hochland is a nealy 90 years old bavarian cheese company, with a focus on processed and soft cheese.
Due to the vegan trend in Germany, the Company put on a pitch to find a product concept that shares the vision `vegan in vow´.
My task was to create visual concepts for the branding as well as for the packaging. The target audience was female, well educated, 30-55 year old and living a healthy lifestyle.
SOLUTION
´ve care´– this concept nurtures the healthy food aspect. Caring
about food and therefor caring about people. The Logo and packaging concept puts the product and the message in focus. The editorial inspired design is perfectly to deal with the information hierarchy.
about food and therefor caring about people. The Logo and packaging concept puts the product and the message in focus. The editorial inspired design is perfectly to deal with the information hierarchy.
Role: Concept, Logo, Branding and Design | Agency: Markenhouse
Concept 01 - A more editorial style, nurturing a simple good quality, yummy as usual cheese products, but vegan.
Concept 02
Concept 03
Concept 04
