BACKGROUND
Corny is the known Muesli Brand in Germany with over 30 years of experience. As an extension of their portfolio, corny planned a new premium nut bar with 70% of nuts. My task was to create revolutionary design ideas that could work under the corny umbrella but bringing a fresh touch to the shelf here in Germany. Timing two days from scratch to presentation.
SOLUTION
As timing was short, I focussed on different approaches of premiumness to get into discussion with the client about the premiumness they wanted to dive into > Bold nutrition, qualitative transparency, impactful indulgence and iconic beauty.
Role: Concept and Design, Freelance | Agency: not mentioned, Hamburg
