BACKGROUND
Rewe Germany, a well known and more high priced super market in Germany, relaunched their ´Beste Wahl´ Range in 2017. New to this concept is, that all the product segments are different in design. For the Pasta Range, I worked freelance and created some concepts.
SOLUTION
My aim was to create pasta designs, that are shortly nurturing an italian relation. But not by showing just a map of Italy, but by using italian graphical codes. The color blue was given, I could´nt change that.
Role: Freelance Concept & Design, Lettering | Agency: Flaechenbrand Supermarkenagentur, Hamburg
Some Typefaces I created for variant names
